Flexibility
Ophrys Iricolor gives mailers a fast, cost-effective resource to print high-quality customized envelopes. Today, marketers demand highly personalized printed direct mail that can cut through the digital “noise” and reach a distracted consumer’s attention. Ophrys Iricolor gives mailers a fast, cost-effective resource to print high-quality, customized envelopes that meet this marketing challenge. Ophrys Iricolor brings new opportunities to print service providers.
Same product, different marketing messaging
Direct mail motivates the recipient to action because it is considered a trusted source of information, but direct mail no longer a stand-alone marketing channel. Marketers need to create direct marketing campaigns relevant, engaging, and high-quality both in look and feel.
Examples of marketing capabilities opened by Ophrys Iricolor:
Marketers know that each target audience speaks a different language. Accommodating this has been increasingly easier in the digital realm but has been difficult and costly to customize printed advertisement.
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Telecom services
Consumer target groups receiving different messages from a Telecom company. XL Mobile package for the first group, high-speed data packages for the younger consumers, and extra sports package for pay per view subscribers?
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Solar panel programs
Selling units to individual home owners versus bigger residential investors is a whole different ball game. Ophrys Iricolor lets you customise your messaging based on who’s on the receiving end.
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Multinational audiences
Instead of creating advertisement that includes all the necessary languages for your product, you could send the right language to each of your customers.