The advantage of being CUSTOMER #1
27 May 2021, 3:04 pm
“In the 21st Century, there are fascinating new developments on the market. If you want to be a market leader, you have to evaluate them frequently. Plan your investments wisely, but the risk of getting behind is bigger than the risk of change.” Gergely Molnar CEO of EPDB
The pioneers dipped their toes in the inkjet pool as far back as the late 1990’s while other companies purchased their first inkjet press within the past two years. In each case, the company was looking for some combination of quality, flexibility, media compatibility, productivity, or price that was not commercially available at the time. Sometimes they are looking to change their workflow dramatically. Our first customer’s was interviewed by Elizabeth Gooding, President at Inkjet Insight.
Many print providers want to be the first to deliver new capabilities to their customers and to develop an influential relationship with their OEM, but not every company is cut out to be an alpha or beta site. There is a natural resistance to change. EPDB is converting their end-to-end production to white paper from offset. In this case, it is a total paradigm shift. “Instead of preprinted envelopes, we have huge flexibility, but it comes with a machine that has to be adopted in daily work,” said Gergely Molnar CEO of EPDB Printing Center Ltd. (EPDB Zrt). “
You can read the full article on Memjet’s blog: